Top tips for packing for your holiday

What you pack for your summer holiday firstly depends on your type of holiday. Whether it’s a beach holiday or city break, staycation or cruise, we’ll ensure your wardrobe meets your stylish demands, thanks to our top tips on what to wear and where to wear it.


Beach holiday

If you’re lucky enough to be jetting off to warmer climes this summer, don’t let packing woes weigh you down. When it comes to fun in the sun, it’s all about bringing a capsule wardrobe of interchangeable pieces, which will work flawlessly together to offer you a multitude of outfit options.

Thankfully, the Ariana Clothing collection is all about just that! Firstly, to get to your destination, there’s travelling to endure. Here, comfort is definitely key. You’ll want clothing which wears well, so it’s best to avoid crease-easy fabrics, such as linen. Our advice? Stick to a relaxed, comfy dress which affords you the chance to layer up or down when the temperature changes on your travels. Make sure it’s one you can wear again while you’re away, with dress up potential for those nights on the town.

When it comes to daytime, if the sun worshipper in you means you’ll be poolside, stick to swimwear, and cover ups. Then, for nighttime, your Ariana collection comes into play. A maxi dress is perfect for those hot summer nights. Ditch the heels in favour of comfortable flat sandals and add finishing touches to make your look distinctly your own.


City break

City adventures call for separates, which you can mix and match with ease. Exploring a new city will see you on your feet for hours on end so comfy trousers and top partnerships will keep your look chic, yet casual. Perfect for bus hopping and sampling the café culture, the Ariana spring/summer collection will easily meet your demands.

With unpredicted weather, a jacket is a must! A long-line blazer has a laidback vibe, or if you prefer a smarter look, choose a shorter length to keep things classic.

And for nighttime, a few easy additions, will effortlessly make your #OOTD an #OOTN. Swap flats for heels (a taxi is a must!), ditch the jacket for a floaty kimono and give up your tote bag for a clutch. Finally, add a statement necklace and you’re all set.



First things first – check with your provider on their dressing policy as some rules may apply. Generally, your daytime attire will be similar to a beach holiday, so you can keep things casual if you wish.

The real difference is nighttime, when things tend to get a little dressier. From fabulous functions to five star restaurants, your eveningwear will definitely require a little more thought. A dressy maxi dress is a must, while our classic silhouette dresses easily paired with heels will keep things smart. Or, pair pretty patterned trousers with a dressy top and killer heels for sophisticated styling.



Finally, just because you’re holidaying at home doesn’t mean you can’t look fabulous at all times. Whether you’re off exploring your local surroundings or spending nights fireside, the Ariana spring/summer collection will effortlessly meet the needs of your day.

And for when you just don’t know where the day will take you, choose an easy-to-wear dress with the ability to dress up or down as needed.


So wherever this summer takes you, ensure your wardrobe is packed full of our interchangeable pieces to see you stylishly through each day.



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